2013 Atlantic Coast Conference Basketball Championships

The Challenge:

Championship events require careful planning and execution as they are a collection of games and teams that are not decided until the last portion of the season. They require an understanding of the balance of competition, venue requirements, media needs, scheduling, and public scrutiny… all played out on a national stage. The conference requires the services of a firm that can produce at this high level.

The Solution:

The ACC has entrusted the planning and execution of the environmental graphics and signage to Conder Flag for a number of years, most recently at the Greensboro Coliseum, because of its commitment as a team member who can address the needs and demands. From banners and directional devices to on-court graphics and entry features, Conder Flag develops it plans in conjunction with the ACC staff and its marketing support. This covers both men’s and women’s conference championships over a two week span. Paying heavy attention to the visitor experience and broadcast appeal, the Conder Team delivers a full staff to plan and produce entry feature graphics, way-finding signage, Fanfest experience, team identification and a multitude of colorful treatments that enhance the ACC's brand for both major events.

Success on a grand scale. That is how we are motivated to meet the needs of our customers.