It is important to know your audience and how to capture their attention. Wells Fargo was seeking a visual impact within one of their key print production facilities… one that receives a lot of customer traffic and gives them the potential to promote the Wells Fargo brand. They decided to go BIG! And Conder Flag delivered!
This large wall was a perfect line of sight space that offered room to display an 8’ x 24’ die-sublimated fabric print that was stretched on a custom fit aluminum frame. Working with the WF branded graphics team, Conder Flag converted the original stagecoach art by artist John Rush into a high resolution file that was used to print the massive banner. Care was taken to achieve every brush stroke from the painting. The result was a beautifully printed knit fabric that was then sewn for fitting into the aluminum track frame. The final product was striking and looked much like a gallery piece with its high degree of finish and frame mounting.